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Sometimes something big starts out very small. At Madison, it all began in 1977 in the shed of our founders, Johan and Jenny. Back when people still dragged wooden kitchen chairs outside to sit in the garden, they saw the need for pure quality that invites you to truly enjoy the outdoors. With a sewing machine, fabrics, and a clear vision, they laid the foundation for what Madison is today.
Ever since then, we’ve been making cushions and umbrellas that combine quality, style, and ultimate comfort. Crafted with an eye for detail and still driven by the same conviction: our products turn every occasion into your moment.
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2026
At Madison, we’re constantly innovating. We produce our entire collections in our own European factories using advanced techniques and high-quality materials. This guarantees consistent top quality, fast delivery times, and maximum flexibility. In this way, we offer our partners not only products they can rely on, but also service that adapts to their needs.
As a partner, we support dealers and garden centers every step of the way: from data-driven product range advice to shelf plans that inspire and drive sales. Together, we ensure that our passion and mission are felt on the sales floor every day.
The heart of our brand beats on the shop floor, among people with a genuine love for their craft. Together, we’ve been building on a solid foundation of passion, trust, and craftsmanship for three generations. No vague promises, just the down-to-earth approach that suits us: we do what we say and deliver on our promises.
It is precisely this approach that has enabled us to become the European market leader in more than thirty countries. But no matter how fast we grow, our core remains unchanged. This is how we connect our rich history with the opportunities of today.
